Event Information
*Our first event has passed.
Play The World Park
An Arbor Day Weekend Event in New York's Central Park.
Dates: Friday, April 30th / Saturday May 1st, 2010
Location: Southeastern corner park entrance on 59th Street and Grand Army Plaza.
Time: 10am-6pm.
Join The World Park attendees on Facebook and mingle with the Central Park animals.
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The Experience—What is 'The World Park'?
The World Park is a mobile interactive experience that raises awareness and engagement with our city parks.
How to get started: All you need is a web-enabled smartphone and a 'Parkode' or Qr-Code reader (Headphones are also recommended). Click here to locate a reader for your phone.
Playing The World Park: On the day of the event, you'll receive a map which will help to guide you along a self-guided, intercative tour of New York's Central Park. Use the QR-Reader application to scan our location-based game codes called 'Parkodes'—small digital trees. Each Parkode reveals a question relating to its exact location--it's just like picking up a playing card. Answers come along with entertaining content and information you perhaps never knew about Central Park. Every map has a personal scorecard which you can use to compete with your friends across four categories: Science, Pop Culture, Art and History.
So come out and experience The World Park—a mobile interactive experience that creates awareness and engagement with city parks. Unlock Central Park's famous walks, stories, movies, archeology and history through this one-of-a-kind event.
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About The World Park and its inventors
The World Park was created by Michael Ferrare, Founder of Agency Magma—a full service, next generation advertising agency. You can view the official press release here and also see the advertising campaign for the launch event here. Key team members of The World Park are: Will Thomsen, Connie Finkelman, Kimberly Bartkowski, Jeremy Brown, Ian Stout, PHILLYK, Adam Larossa, Harlan Erskine, Jamie Victor, Mr. Squirrel, and Andrew Paul Mira. Special thanks to Rory McEvoy, Christine Dabrow and the Central Park Parks & Recreation team for their support for this idea and The World Park event.
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Partnerships
Parks play a special role in our communities. As urban environments grow, there is a new demand for the next generation of parks and experiences. Whether you're an outdoor, lifestyle, technology, or historical organization or even a brand that wants to leverage The World Park experience—we're excited to work with you. Talk to us about future opportunities ranging from creating custom events to new ideas to new partnerships.
Email us or contact us.
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